Latino 95.5 FM became Latino 100.9 on June 26.
The county’s first station dedicated to reggaeton, Latin pop and contemporary Spanish-language music became Latino 100.9 on June 26th. The station took over the signal for the 101, a modern alternative station. The most significant change with the switch in frequency is the sixfold increase in reach from 80,000 monthly listeners to 500,000 monthly listeners. 100.9 FM will reach all of Sonoma County as far south as Novato and parts of Napa County.